The SEO Specialist's Guideline

Pick your roadmap.

H1: exactly 1, keyword near the front, ≤ ~80 characters.
H2: one per main section; keyword/variant in at least one, not all.
H3: as needed, nested logically; never skip levels.
Title: 50–60 chars. Meta: 150–160 chars. Both unique per page.
Primary keyword in: title (front), H1, first ~100 words, URL, ≥1 H2, ≥1 image alt, then naturally in the body.

Five chapters in the exact order to work them. Choose a section to begin; the back button brings you home anytime.

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